What can be done to save the King of the Jungle? Well lion populations have declined by 75% over 50 years, and now number only about 30,000. But expert Terry Anderson of the group PERC says protecting lions privately rather than through ineffective endangered species policies is a far better way to go. He explains that human-lion conflicts and habitat loss are the major cause of declining numbers, so making lions an asset to local people rather than a liability is the key. He notes that controlled hunting generates more than $200 million per year in revenue across Africa, and that private conservancies offer additional revenue and local jobs that can bring back lion numbers to much mightier levels.