Does designating an area a World Heritage Site help ensure it will be protected?  Well while some may think so, others like Ryan Balis of the National Center for Public Policy Research believe that private resources are perhaps more valuable to conservation efforts than those headed by the U.N.  Comments Baylis:   “The helping promise of World Heritage is ambiguous. An annual budget of roughly $4 million naturally limits assistance that can be given.  In fact, sites in desperate need of restoration receive not more than $50,000, a very small sum. UNESCO should try to secure greater private support by encouraging businesses to donate directly to conservation projects instead of directly to a U.N.-managed fund.”