Recently the London Daily Telegraph ran a story claiming there are only 100 cod fish left in the North Sea. And while this story was echoed widely by newspapers and environmental groups, an investigation by BBC reporters found this cod report to be, well, just a little bit fishy. It turns out the Telegraph skewed its story by reporting only the number of 13 year old cod – of which there aren’t many because cod fish typically die off by age 11. In truth, cod numbers have never been healthier, as the true number of fish is closer to a half a billion, not just a mere 100. Many fishermen are no doubt grateful the truth about cod fish numbers actually surfaced, and got them off a potentially bad public relations hook.