This month, the “Health and Prosperity International” campaign, a joint effort between CFACT and the Congress of Racial Equality, won the prestigious PR News Corporate Social Responsibility (CSR) Award in the category of “Human Rights Communications.”
The joint campaign is designed to educate the public about the importance of sound environmental policies, especially for impoverished people in the developing world. Following is PR News’ press release announcing this award.
The winners of this year’s Corporate Social Responsibility Awards (CSR) defied the odds and have overcome a year of intensive corporate scrutiny by demonstrating that goodwill, philanthropy and employee commitment to “do good” can go a long way towards making an impact on a community and on a company’s bottom line.
The CSR awards, presented by the leading industry publication PR News, is one of the only programs that recognize this increasingly important area of public relations and reputation management. Winners of the 2004 program were honored in nine categories, including Community Affairs, CSR Report, Diversity Communications, Environmental Communications and Business Ethics.
To view the winners, click here.
Judges recognized companies large and small, in the U.S., and as far away as Turkey, for their creative programs that set challenging goals and exceeded them. For example, the winner in the Environmental Communications category, Dell Computers and its agency partner GCI, developed a multi-pronged campaign to raise awareness of “end of life” options for unwanted computer equipment. The global campaign, which included partnerships with the government of Malaysia, employees in Limerick, Ireland, and U.S.- based employees, led to more than 102 tons of computer equipment recycled and more than 850 tons of computers granted to needy recipients in 2004.
“It’s truly amazing and so gratifying to see what corporations are doing to become better corporate citizens,” says Diane Schwartz, vice president and publisher of PR News. “These campaigns have made philanthropy and employee volunteerism not just good-to-do things, but must-do. This year’s winners raised the bar and we’re hoping other companies will follow.”
PR News’ CSR Awards, sponsored by CSRWire, are presented by Potomac, Md.-based Access Intelligence, publisher of PR News and dozens of newsletters and magazines including Media Industry Newsletter, min’s b2b, Satellite News, Cablefax Daily, Air Safety Week, Via Satellite, Communications Technology and Film & Video. The PR News family of products includes PR News, the Platinum PR Awards, PR People Awards, Legal PR Awards, The 100 Best Case Studies Book, From the PR Trenches and more. Profiles of the winners will appear in PR News over the next few months. For more information on the awards program, go to www.prnewsonline.com or contact Amy Jefferies at [email protected].