What could be more socially conscious than an environmental activist working on a sleek new tablet or smartphone?  Well according to an explosive article in the New York Times entitled “Pollution, Power and the Internet,” information technology is a massive energy glutton that may now be consuming more than 10% of America’s electrical supply.  Just consider the large data centers needed to keep Facebook’s one billion users humming along, with rows of servers spread over hundreds of thousands of square feet, all with industrial cooling systems.  With three million digital warehouses worldwide consuming 30 billion watts of electricity or the output of about 30 nuclear power plants, that’s one giant gigabyte of energy consumption.