When it comes to clothing, most people prefer the look and feel of cotton or wool instead of polyester made from plastic. But the Ralph Lauren Company is looking to change that trend.
In a press release last Thursday, Ralph Lauren declared it is reimagining its legendary polo shirt with Mother Earth in mind. The new “Earth Polo” will be made from recycled plastic: Old soda bottles to be more precise.
Partnering with an outfit called First Mile, Ralph Lauren is looking to make a statement that it is doing its part as a private company to help solve pollution problems associated with disposable plastic containers.
As stated in the press release, First Mile works with “entrepreneurs in low-income communities to collect recyclable plastic bottles, which are then processed through a unique and eco-friendly manufacturing program and turned into high-quality yarn and ultimately fabric.”
According to the company, each “Earth Polo” shirt is made from roughly 12 plastic bottles. They will also come in four colors – White, Baby Blue, Stuart Green and Navy – and be made available for both men and women. They were scheduled to be showcased at Ralph Lauren’s global retail stores beginning on April 18.
“Ralph Lauren will commit to removing at least 170 million bottles from landfills and oceans, and will convert the use of all virgin poly-fiber to recycled poly-fiber by 2025,” said David Lauren, the company’s chief innovation officer.
“Plastic waste is a major issue threatening the environment — we want to be part of the solution and utilize an innovative approach to create something valuable,” Lauren added.