In Episode 60 of District of Conservation, Gabriella speaks with Brad Smith of Walton Rods. Brad discusses his journey from outdoor communicator to small business owner/rod maker, shares some perspectives about misconceptions about fly fishing, how social media (especially Instagram) has played an integral role in their business model, why they don’t work with influencers, and retells a story of almost being attacked by a log-wielding homeless man while fishing. You don’t want to miss their chat!

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  • Gabriella Hoffman

    Gabriella Hoffman is a Media Strategist and Award-Winning Outdoor Writer. She hosts the "District of Conservation" podcast and CFACT's original YouTube series "Conservation Nation." Learn more about her work at